We create blogs for a wide range of companies in sectors including technology, software, finance, healthcare, personal development and business and professional services. These are just a few examples of what we have done.

How to choose the best CRM solution for your business

“While CRM solutions come in many shapes and sizes, they all have essentially the same aim – to help you collect, organise and understand key information about existing and would-be customers so you can do more and better business with them. Much more than just a means of storing contact details, a Customer Relationship Management system is a powerful tool … Read more …

 

It’s official – there is a new way of working

“Traditional hierarchical organisations are struggling. People are increasingly rejecting traditional employment with its lack of personal control and repression of creativity. New ways of working are emerging, new forms of collaboration, new structures, new alliances and new opportunities. These aren’t my words but those of a new report Future Working: The Rise of Europe’s Independent Professionals (iPros) – by the IPAG Business School in France. Read more …

 

Information Security and the Customer Service Experience

“Some are calling customer service and the customer experience (CX) the new business battleground. Market research firm Forrester says nearly three-quarters of businesses are making it their top priority. In just a few years’ time, it could overtake both price and product as the most important differentiating factor between brands. Consumers are now very much in the ascendancy. Read more …

 

Finding ‘Hidden Treasure’: 10 Steps to Procurement Savings

“No business should spend more than it has to.In fact, doing so would not only be a big bottom-line blow, but in times of economic stress even threaten its very existence. And yet, many companies are failing to squeeze the most from their budgets by not treating across-the-board spend management as a strategic objective. Read more …

 

Indirect Procurement Holds the Key to Achieving CPOs’ Cost Reduction Targets

“When the economy gets tighter, direct costs are normally the immediate object of CPOs’ attention. However, with previous rounds of cost cutting already having taken away most of the ‘business fat’, the muscle and bone that’s left can’t be removed, no matter how surgically, without doing damage to core products and services. Read more …

 

Understanding the Multifaceted World of Procurement Fraud

“Procurement fraud costs the UK economy £4,000 ($4,927) every second. In 2014, that equated to 5.8% of the nation’s entire production. In the US, that figure stands at $42bn annually, while globally it soars to an estimated $2.9 trillion. Nearly 30% of organizations suffer from procurement fraud at some time, according to research on economic crime from PwC. Though private sector companies traditionally are the target, in the public sector this type of fraud has more than doubled since 2012. Read more …

 

Building your career in a hi-tech world

“There is now such a vast array of technologies that are so integral to the world of work – whether you’re in a job or looking for one – that you can’t ignore them, or you risk not achieving the career progression or salary you could, or even getting the job you want in the first place. Even if you don’t work for a ‘technology company’ yet, it’s likely that you soon will be as even non-tech companies increasingly employ hi-tech solutions to improve productivity or simply to survive in what are increasingly competitive global markets. Read more …

 

What does API mean for business?

“In our ever more connected world, it is frustrating, inconvenient, unhelpful and inefficient when things don’t work well together. Take the applications, software and programs we use on a daily basis, for instance. Each has its own particular job to do, accessing, processing and presenting specific data in a way that’s usable and friendly. However, if the information that each of them creates isn’t digestible by another, finding ways to transfer it between them is likely to be a tedious, time-consuming and costly ‘cut and paste’ operation. On the other hand, if you are able to connect these disparate apps, software and programs, data becomes a transferable digital asset that can be unlocked, released from one application and passed to another. That connector is API. Read more …

 

Marketing your professional services

“Any business only exists because of its clients and customers. Professional firms that forget this self-evident truth and fail to put in place practical marketing measures to main a steady stream of these precious creatures, never grow or flourish as they should. Some firms are ‘reluctant marketers’ because they feel marketing is somehow ‘unprofessional’ or a sign that things aren’t going well. Others don’t market because ‘it’s not something we’ve ever really done’, or because they just don’t know how. Then, through inertia, this all-important business aspect slips between the cracks of daily work. Read more …

 

Lead the Charge to Change  

Education in England is undergoing huge structural upheaval. With local authorities side-lined as more schools become academies, and parent governors increasingly disenfranchised (White Paper, Educational excellence everywhere, Department of Education, 2016), the fragmentation of the system is already having a chaotic impact on school placement planning. On top of this, the crisis in teacher recruitment and retention is unprecedented. In particular, there is the challenge of attracting effective educational leaders at all levels. Given such an environment, is it a good time to be a school leader? Read more …

 

Brief thoughts on briefing – and how an information security professional can get writing them right!

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw’s pithy aside is good for many an occasion, and certainly a witticism worth bearing in mind when it comes to writing a marketing brief — a poisoned chalice that many a reluctant CIO or CISO wanting to communicate change has been forced to pick up. Fail in this task, and you unintentionally misdirect your agency, something that will cost you time, money and possibly your relationship with them. Read more …

 

Article – Injection-free dentistry

“As a practice, we’re very focused on providing the very best patient experience possible. As part of that, we offer a range of patient-calming treatments such as hypnosis, aromatherapy and massage, as well as ” and intravenous sedation. And since I have a particular interest in nervous patients, I’m always looking out for new dental technologies that will help me improve our service to patients. So when I first came across Injex, I saw it as another potentially important tool that could be of help not just to those patients who come to us with a real fear of needles and injections, but to anyone who would appreciate their dental treatment being as comfortable as possible. Read more …

 

Blog – Artificial Intelligence. Smart thinking for business.

Mention Artificial Intelligence (AI) and it’s tempting to think sci-fi. But forget robotic dogs and automated butlers (at least for now), because AI is already having a significant impact in less obviously ‘theatrical’ ways. Artificial intelligence is based on computer systems that change and adapt to circumstance through learning. Obvious examples right now are image recognition and processing, the ‘machine vision’ that makes possible driverless cars. Also ‘hot’ is natural-language processing – analyzing audio and responding to the spoken word. This opens up the world of automated real-time translation services. Read more …

 

Blog – blockchain technology can change your world

“Blockchain technology is still perhaps most usually associated with Bitcoin — the crypto-currency which cybercriminals who make the news tend to ask for in their ransom demands. But it has much more to offer than this, with 2017 potentially a pivotal year, as ‘blockchain start-ups’ really begin to find their feet. Blockchain is effectively a digital ledger. A record of transactions, agreements, contracts and anything else you want to independently record and verify as having happened. It isn’t a ledger stored in a single place, but one that’s decentralized, distributed across many, many computers around the world. Read more …

 

Blog – The world’s not one size. Why have a ‘one size fits all’ communications approach?

Clear communications are critical in business, probably more so today than ever before. Without it, things that should happen don’t, and things that shouldn’t happen do. In fact, poor communication with others is one of the major causes of project failure, according to the Project Management Institute.Yet, all too often we fail to appreciate the importance of communicating in a way that is understood by those outside our own tribe. So, all too often a ‘one-size fits all’ communication is chosen in preference to more tailored messaging. Read more …

Do you have the right information security brand?

Branding is “the art of aligning what you people to think about your company with what people actually think about your company. And vice-versa,” says Jay Baer of digital marketing consultancy Convince & Convert. That seems a cogent description. But whatever your definition and there are plenty, branding’s all about shortcutting the decision making process so consumers can make an informed choice because they know what they’re getting. It’s for this reason that global research agency Millward Brown calls brands ‘trustmarks’ So show someone a well-known logo – Apple, Cadbury’s, NASA – and they’ll immediately ‘feel’ something. How ill-defined or nebulous that may be will depend on whether they are the audience or not. Read more …