The client, a practitioner in alternative medicine, wanted a course written that would show others how to develop their practice once they had qualified. This involved working closely with the client to translate their ideas and thinking into copy that was focused on practical action.

Good is the Enemy of Great

Many practitioners and practices are good. The practitioners are good at what they do. They do a good job. They provide good care. The support team does a good job. The clients get good results.

And that is the problem.

The reason we do not have great practitioners and amazing practices is because we have good practitioners and good practices… and for the most part, good is good enough.

If you and your practice are good and everything is working well enough, why take a risk and do things differently? When things are manageable, why put it all on the line to achieve something as intangible as greatness?

That is why good is the enemy of great.

Because we become complacent with and accept things as they are, we do things the way we have always done them, the way we learnt to do them during our training. So, good is the path to having a good practice and being a good practitioner.

But good is not great.

In good practices, there are no great stories of miraculous healing or of great service or of great support from world-class teams. There are no fortunes being made or historic legacies being created.

To paraphrase David Henry Thoreau; Good is the mass of people living lives of quiet desperation.

So, good is the enemy of great.

But in these pages, you’ll discover the path to greatness and an extraordinary experience in practice. It is the opportunity to create something meaningful, powerful. It is how you can reclaim your passion and purpose. It is a way to realise your ultimate potential in practice and in life.

To be Good or to be Great? The choice is yours!

What you learned

Irrespective of your profession, what modality you use or the skill sets you apply – what you learnt in training were the technical skills you needed to practice. So:

  • Chiropractors learn the technical skills of adjustment.
  • Massage therapists learn the technical skills of soft tissue manipulation.
  • Naturopaths learn the technical skills of prescription of homeopathics, herbs and
  • Acupuncturists learn the technical skills of pulse diagnosis and needle placement.

For many practitioners, acquiring knowledge and these technical skills can be likened to getting your learner’s permit when you start to drive – as a learner, you are competent; though you do not have mastery over the driving process.

And, as a new graduate, you are competent in history-taking, diagnostic and therapeutic intervention, but you do not have mastery.

What You Wish You Had Learned

Mastery can be defined as ‘command or a great skilfulness and knowledge of a subject or activity. It is the highest development in any field of endeavour.’ In a contemporary spiritual context, it refers to the experience of constancy in unified states of consciousness or the full flowering of the evolutionary process in human experience.

Self-mastery can be defined as ‘command over the self, including the will; the highest development of personal control’. In the spiritual context it is the evolution of the highest state of consciousness; the application of self-knowledge in consciousness which renders the progressive ability for right action and desired personal changes at will. It is that state of spiritual attainment which reflects the embodiment of truth in daily living.

Mastery provides you with the opportunity to cultivate a truly fulfilling and deeply satisfying life by taking the right action consistently.

To achieve Mastery it is not necessary to sit under a bodhi tree in deep contemplation, nor will it come about simply as a result of prayer and immovable faith.

Rather it begins with a choice: to fulfil one’s potential and transcend both limitations and obstacles – or not.

Following your choices is a development of the will – the ability to make spontaneous and consistent right choice in each moment of existence and finally to increase your clarity and perspective through accessing deeper aspects of your mind.

It is ‘right choice’ that allows you to overcome obstacles and the limitations of habit, addiction and insufficiency. We begin that process of mastery by first addressing physical matters such as our health and then looking to other drivers such as emotional and spiritual mastery.

We begin with basic (core) elements and move forward toward mastery taking one step at a time.

So, we begin with mastery of the physical self or our physical drives. If you cannot master the physical world (for example, the time you wake, taking exercise or sitting with good posture), you are unlikely to succeed in mastering habit (such as eating energy-boosting foods like sugar and refined carbohydrates; procrastination or any habitual pattern). If you cannot master your drive for foods that do not serve your higher good, you are less likely to master emotional illusions such as the need for gossip, the need for alcohol, gambling or other substances. If you cannot master your emotions, you cannot master your mind, and you will be unlikely to master your spirit.

No, in your training you did not learn mastery of your skills. You did not learn mastery of how to run and operate a practice. You did not learn mastery of yourself.

While your training did not teach you mastery that opportunity is now before you. And as you consider your choices, know this; with mastery will come the fulfilment of your ultimate potential

Your Practice Mastery Opportunity

The Practice Mastery Program offers the educational resources, the systems and processes, the teaching environment and the necessary mentoring to take the technical skills you have and apply them to practice while adding the business skills you have not yet learned.

Resources for this Practice Mastery Opportunity include:

Marketing Alchemy – Mastering client attraction

Pre-eminent Positioning – Mastering client conversion

Practice Mastery’s 10 Phases of Client Care – Mastering the processes and delivery of transformational care

High-Performance Client Care – Mastering the process of delivering outstanding service and extraordinary care

ePractice – Mastering social media communications and interaction through the Internet

7 Pillars of Practice Management – Mastering the management and operations of a successful practice

Self-Mastery Program – Mastering yourself