A short post today on how to keep yourself on track when writing copy. Just ask yourself three simple questions.
One. Who is your prospect? The marketing director of a technology company or the owner of a hair salon?
Two. What do you want them to do? Go to your website? Download a free report? Subscribe to a list?
Three. What do they need to make that decision? Give them logical reasons for making that purchase or taking that action, but make sure you also generate the emotional connection needed to trigger that action.
Watch out for a post on this in the near future.