This book was written to promote the client by highlighting their involvement in bringing the Olympic Games to London.

From inside the boardroom I can hear cars and cabs rumbling through the mid-morning drizzle down Poland Street and towards the West End. Inside there’s just a faint hum from the fluorescent ceiling light above. I’m looking at the stack of A4 pages in front of me – 57 in all if the numbering’s right. Together they are brief for a project with one simple, but massive aim …

… to make a film that will help London win the 2012 Olympic Games.

It’s going to be a tall order. There are five cities still in the running to host the event. Of these, the early money’s strongly on Paris. Madrid’s a somewhat distant second while London’s just nosing into third ahead of New York. Moscow’s bringing up the rear.

Across the channel, the French have embraced their bid enthusiastically. In their mind, they’ve already won, with the likes of sports daily L’Equipe and even the serious Le Monde barely exuding Gallic self-confidence at the fait accompli that will see their country staging the 30th Olympiad.

In Britain the mood is different. You’d think most places would want to host ‘The Greatest Show on Earth’, particularly if you’re one of the world’s leading cities, but here it seems, where apathy doesn’t rule, hostility does.At the forefront of the anti-Olympic charge is, as ever, our sceptical and highly critical media.

‘London bid for Olympic catastrophe’, shouts The Times. ‘London Olympics, more fun in land of make believe’, echoes The Guardian.

Even among some Olympians, support’s not great, with heptathlete Kelly Sotherton expressing doubts about London’s bid.

In an even more concerted attempt to repel the threat of Olympic invasion, some ‘antis’ have even formed a committee – Say No to London 2012

It’s all very British.

The public, at least for the moment, is struggling to get behind an event that’s still eight years away.

But soon the International Olympic Committee (IOC) is going to start a round of evaluation checks leading up to next year’s vote, and one of the things they will be gauging is the public’s enthusiasm for the Games.

With all this going on, it’s hardly surprising that the London Organising Committee of the Olympic Games (LOCOG) blinks and decides that if the capital’s to have more than a walk-on part in this unfolding Olympic drama, it needs to change tack.

And, with Britain’s creative and visual talent among the world’s best, why not use it, which is why New Moon, along with twelve other production companies, has been chosen to pitch for the job.