Creating Blockbuster Worlds — the power of transmedia storytelling
Creating Blockbuster Worlds is a ‘first of its kind’ masterclass … and your opportunity to learn directly from the world’s leading expert on transforming entertainment properties, brands and socio-political themes into highly successful transmedia narratives and international campaigns.
With real, practical, hands-on training you’ll learn how to use multiple media platforms and product lines in your projects … whatever the budget.
Should you be there? Yes, if …
… you’re a screen professional – producer, writer, director, commissioner, distributor, investor, or TV, film, or online industry policy maker who wants to better understand the reality behind this cutting edge approach to conveying messages, ideas, themes and storylines …
… you’re in interactive media – developer or designer of web, app, mobile and games, digital media strategist or multi-platform producer and looking to understand the strategic planning and production processes necessary to extend narrative content across digital and traditional platforms
… if you’re a brand or communications professional – advertising, marketing, PR and social media, creative or strategist, or branded content producer and want to learn from someone who, as a consultant to many Fortune 500 companies, has developed numerous corporate and individual brand narratives …
… if you’re in publishing – a publisher, author, editor, agent or commissioner aiming to build massive fan communities and multiple revenue streams for films, toys, novels, comic books, graphic novels, or animation and videogame titles …
What you’re going to learn
Creating Blockbuster Worlds – The Power of Transmedia Storytelling will be presented in two 3-hour sessions with Q&As and a 45-minute break between.
Session One – Putting the Building Blocks in Place
- The evolution of transmedia – a brief history
- How to select the right author, work & message for transmedia development
- Creating a successful transmedia story world
- Avoiding roadblocks at concept phase
- Securing partnerships and agreements
- Distinguishing between corporate narratives, brand universes & product story worlds
- How to assess and align your narrative
- The role of the transmedia producer
- Assembling your creative team
- Franchising narrative superstructures
Session Two – Creating Transmedia Momentum
- Busting franchise mythologies
- Effective transmedia planning
- Third party partnerships: branded content, sponsors, technologies & licensing
- The production phase
- Implementation – making things happen
- Using transmedia clearinghouses
- Expanding outwards
- Creating an evergreen property
You’re in luck!!
Anywhere else – New York, London, Amsterdam – Creating Blockbuster Worlds would cost you three times as much, but thanks to SBS, Screen Australia, ScreenWest, Film Victoria and Screen NSW, X Media Lab is able to bring it to you at a heavily subsidized, one-off rate.
Just $198 + GST (includes refreshments)
If you want to know what’s happening in the world of transmedia – you really won’t want to miss this awesome Masterclass.
But with places limited to just 50 … you need to book today.
Who’s already enjoyed Creating Blockbuster Worlds?
Google, Movie Network, Nickelodeon, McGraw Hill, Roadshow Films Unions NSW, Zapruder’s Other Films, Cricket Victoria, Screen Australia, NSW Dept. of Trade & Investment, SBS, Fairfax Digital, Ambience Entertainment, Random House, The Playroom, The Project Factory, Madman Entertainment, Matchbox Pictures, Film Victoria, Screen NSW, ABC, Freehand TV, Animal Logic, The Feds, Flying Bark, Museum of Contemporary Art, The Benevolent Society, State Library of Victoria, ScreenWest, WA Dept. of Premier and Cabinet
“Jeff shows us our collective future in the entertainment business. We fail to embrace his message at our own risk.”
Seph McKenna, Head of Australian Production, Village Roadshow
“Terrific insights on creating great transmedia experiences from someone who has been there and done that. Very generous with his insights and experiences and backed up with case studies”
Sophie Lyon, The Project Factory