Emailing would-be customers is still the most effective form of marketing. But, without an address, you have no opportunity to stay in touch with site visitors, and that means lost business. Lead magnets are a way to capture addresses, enabling you to maintain a connection that over time will lead to more sales.

Turn visitors into customers

Downloading a lead magnet – which could be a White Paper, survey, report, tip sheet, resource guide, infographic or checklist – is very often someone’s first transaction with you. It shows their interest in what you have to offer and starts a conversation that you can continue through follow-up emails, all part of a sales funnel along which you can move prospects ever closer to becoming customers.

Generate new leads

As well as generating leads, thoughtfully-conceived, well-written lead magnets also position you as an expert. This builds your credibility and creates trust in you and what you have to say. For your lead magnet we will:

• Help you to identify your ideal lead magnet topic – this doesn’t have to be mind blowing to be effective, but it does have to be relevant, so that it resonates with your reader
• Determine the format and length of your lead magnet, so that it’s appropriate and easy to consume
• Research and create the quality content that’s needed for it to be of value to your potential customers
• ‘Sell’ it on your site so that it captures the attention of visitors – having created a great lead magnet, it shouldn’t be a shrinking violet

You need a lead magnet

If you want to create a business-winning lead magnet that works with landing pages and email campaigns to attract new business, you should be attracted to Wordstore. Call us on +44 (0) 1432 761480, or email us to find out more.